A2Z Cust2Mate Solutions Secures Retail Media Monetization Rights with Yochananof Supermarket Chain
TL;DR
A2Z gains exclusive rights to monetize retail media and data from Yochananof's smart carts, creating new revenue streams in the $170 billion retail media market.
A2Z pays Yochananof fixed fees per thousand impressions on smart carts generating over 25,000 monthly impressions, enabling data analytics and advertising monetization.
This partnership enhances in-store shopping with personalized experiences while supporting retailers through data-driven insights that improve customer satisfaction and loyalty.
Smart carts transform grocery shopping with AI-driven recommendations and seamless payments, generating valuable data while eliminating checkout lines for shoppers.
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A2Z Cust2Mate Solutions announced an agreement granting the company rights to monetize all retail media, data, and other digital assets generated by its Cust2Mate 3.0 smart shopping carts deployed at Yochananof, Israel's premier supermarket chain. Based on historical usage data, each cart can generate more than 25,000 impressions per month, with A2Z paying Yochananof a fixed sum for ads sold on a cost per thousand impressions basis.
The agreement creates new revenue streams through advertising, consumer data analytics, and the development of a smart cart marketplace, positioning A2Z to capture value in the rapidly growing $170 billion global retail media segment and the projected $20.3 billion retail data monetization platform market by 2033. This strategic partnership represents a significant advancement in retail technology monetization, leveraging the interactive capabilities of smart shopping carts to transform traditional brick-and-mortar retail operations.
The Cust2Mate smart carts utilize AI-driven technology to personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.
The company's modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity, ensuring both consumer privacy and retail operational efficiency. This agreement demonstrates how physical retail spaces are evolving into digital media platforms, creating new opportunities for revenue generation beyond traditional product sales.
For additional information about the company's innovative retail solutions, visit https://www.cust2mate.com. The full details of this strategic partnership and its implications for the retail technology sector can be found in the comprehensive press release available at https://ibn.fm/73uAA.
Curated from InvestorBrandNetwork (IBN)
