ONAR (OTCQB: ONAR), a marketing technology company and network of marketing agencies, has signed a definitive agreement to acquire 100% of JUICE through its subsidiary Storia in a cash and stock transaction. Founded in 2017, JUICE is an award-winning digital marketing agency with certifications and partnerships spanning Meta, Google, TikTok, Klaviyo and Shopify, and has worked with clients including Barstool Sports, Paris Hilton, L’Oréal, Ramp and Diesel. The acquisition is expected to more than double Storia’s revenue, enhance profitability, and integrate JUICE’s proprietary AI-powered software Sour Grapes into ONAR Labs.
Key JUICE executives, including co-founders Michael Lisovetsky and Troy Osinoff and COO David Khandrius, will support the transition, with Osinoff joining ONAR’s leadership team. This strategic move strengthens ONAR's position in the competitive marketing technology landscape by combining specialized agency expertise with advanced AI capabilities. The integration of Sour Grapes software into ONAR Labs represents a significant technological advancement that could provide measurable growth for mid-market and growth-stage companies.
The transaction demonstrates ONAR's active acquisition strategy to expand its platform and deliver unparalleled marketing services. Investors can access the latest news and updates relating to ONAR in the company’s newsroom at https://ibn.fm/ONAR. This acquisition matters because it represents consolidation in the marketing technology sector, potentially creating more integrated and efficient service offerings for clients while driving shareholder value through revenue growth and technological innovation.
