Stanford Continuing Studies Digital Marketing Course to Return in January 2026 Following Successful Summer Session

The Jason McDonald Consulting Agency, specializing in search engine optimization, social media marketing, and Google Ads at https://jasonmcdonald.org/, has announced the successful completion of its digital marketing course taught through Stanford Continuing Studies during Summer 2025. The ten-week program, titled "Digital Marketing: Social Media, SEO, Content, and Advertising," will be re-offered in January 2026 using the same successful format and curriculum.

Dr. Jason McDonald, Director of the consulting agency, explained that the course was designed for modern marketers at all experience levels seeking to enhance their skills across multiple digital platforms. The comprehensive curriculum covered five essential areas of contemporary digital marketing, providing students with practical lessons and real-world applications. The course format included Tuesday evening sessions from June 24 to August 26, 2025, featuring recorded lectures, class forums, and live Zoom instruction that will be replicated in the January 2026 offering.

The course's social media marketing component focused on strategic approaches to major platforms including Facebook, Instagram, X (formerly Twitter), and LinkedIn, emphasizing content strategy, behavior analysis, and community building techniques. The SEO section covered comprehensive search engine optimization strategies including on-page, off-page, and technical SEO while exploring its integration with content marketing. Students learned to master these techniques through practical application and expert guidance.

Content marketing instruction explored various formats including storytelling, blogs, podcasts, webinars, and ebooks with emphasis on audience engagement and conversion optimization. The online advertising module covered pay-per-click campaigns, display advertising, and paid social media strategies with focus on targeting precision, budget management, and return on investment measurement. The AI for marketers section introduced students to cutting-edge artificial intelligence tools for improving efficiency, personalization, and content creation capabilities.

A key component of the course required students to develop an original digital marketing plan integrating strategy and tactics across all channels, preparing them for success in the rapidly evolving digital marketing industry. This practical approach ensures graduates can immediately apply their learning in professional settings. The course's successful completion and planned January 2026 re-offering through Stanford Continuing Studies demonstrates the growing demand for comprehensive digital marketing education that addresses both foundational principles and emerging technologies.