Everflow Leads Funding Round for Inflektion to Advance AI-Powered Performance Marketing

Everflow, the leading partner marketing platform, today announced that it led the most recent round of funding for Inflektion, a performance marketing technology company reimagining how advertisers and agencies activate, manage, and scale partnerships. CTR Capital also participated as the second-largest investor in the round. This strategic investment firmly establishes Everflow's commitment to leading the conversation around the future of automation and augmentation within the performance marketing space.

The funding will accelerate Inflektion's rollout of next-generation AI innovations, building on its award-winning Real-Time Funnel Personalization technology. This breakthrough drives higher conversions by automatically aligning brand creative with each influencer's content, audience interests, and behavior. Powered by social listening data, it personalizes landing pages and creative assets for every partner type with a single click. Real-Time Funnel Personalization delivers key advantages across four core performance metrics including AI-Powered Optimization that automates and adapts every stage of the partnership funnel in real time.

By matching each visitor's intent and context in real time, brands using Inflektion have seen conversion lifts of up to 200%. This feature eliminates the disconnect between influencer content and brand messaging, turning every click into a seamless, high-intent experience. Since the process is fully automated, it can be deployed across a brand's entire partner ecosystem regardless of partner size, eliminating the costly and time-consuming task of manual customization. The feature is underpinned by social listening and audience intelligence that determines user interests based on who they follow, tailoring the funnel to maximize relevance.

Inflektion was founded to remove the friction that slows growth in performance marketing and make the channel truly scalable according to Haafiz Dossa, CEO of Inflektion. With Everflow leading this round and CTR Capital's support, the company is now positioned to bring a new generation of solutions to market. Features like Real-Time Funnel Personalization are critical capabilities for brands that want to deeply understand their audiences, connect with the right partners, and drive meaningful, authentic engagement.

By aligning Everflow's advanced tracking, analytics, and curated Marketplace of direct growth connections with Inflektion's automation and AI-centric approach, the collaboration builds a more transparent, intelligent, and scalable partner ecosystem. Advertisers will not only gain efficiency and scalability but also unlock new growth opportunities by linking consumer insights with performance-driven partnerships. The investment represents more than just capital according to Sam Darawish, CEO and Co-Founder of Everflow, describing it as a shared vision to keep pushing the industry forward.

In line with Everflow's own empowerment by automation ethos, the Inflektion platform's automation initiatives are intended to significantly ease the affiliate manager's workload, enabling them instead to focus on building critical relationships with partners. The overall long-term product vision is to double conversion rates with 90% less workload, representing a fundamental shift in how performance marketing operations are managed and scaled across diverse partner networks. This strategic alignment between tracking technology and AI-powered personalization creates new possibilities for brands seeking to optimize their partnership marketing investments while maintaining authentic engagement across multiple channels.