ReachOut Digital Intelligence Shifts from MSP to SaaS Licensing Model to Boost Cybersecurity Accessibility

Frequency Holdings Inc.'s wholly owned subsidiary ReachOut Digital Intelligence is executing a strategic shift from the traditional managed services model to a high-margin, SaaS-driven licensing framework designed to improve recurring revenue predictability and long-term gross margins. This transition marks a significant step in ReachOut's broader 2026 strategic roadmap, positioning the company as a cybersecurity-first provider focused on AI automation, cybersecurity protection licensing, and AI-enabled compliance readiness rather than the legacy MSP labor-driven approach.

Under the new model, ReachOut is implementing a suite of proprietary and third-party technology tools under a monthly licensing structure, including AI-powered cybersecurity protection, automated compliance readiness tooling for standards such as CMMC, HIPAA, and NIST, AI-enabled business intelligence and automation modules, endpoint and cloud security platforms, and predictive support automation. These offerings will be delivered under a unified Licensed Protection framework, replacing the low-margin, service-heavy MSP structure that has dominated the industry for over a decade.

The MSP model is fundamentally broken according to Rick Jordan, CEO of Frequency and ReachOut. Labor-heavy service delivery has reached the limits of scalability, while cybersecurity and AI require a productized, predictable, and technology-first approach. By shifting ReachOut to a SaaS licensing subscription model, backed by human support, the company is aligning the business with the future of the industry where revenue quality, automation, and protection are the true value drivers.

This strategic shift also reflects CEO Rick Jordan's longstanding mission of Cybersecurity for All. For more than a decade, Jordan has pushed to close the protection gap between large enterprises and the SMBs that form the backbone of the U.S. economy. By transforming ReachOut into a SaaS-driven, AI-powered platform, the company is making advanced cybersecurity and compliance readiness accessible, affordable, and operationally realistic for smaller businesses. This approach democratizes protection, enabling SMBs to adopt modern cyber defense capabilities without hiring large teams or deploying complex infrastructure.

By converting traditional managed services into clearly defined, technology-driven products, ReachOut is eliminating the legacy unpredictability of hourly labor, ticket volume, and reactive support models. Each component of the company's former MSP offering has been re-engineered into a repeatable, automated, and consistently delivered product from endpoint protection and cloud management to compliance workflows and business intelligence automation. This productization strategy enables ReachOut to deliver uniform results at scale, reduce operational overhead, and create a customer experience defined by outcomes rather than billable hours.

While ReachOut's model is shifting toward automation and SaaS licensing, the company is maintaining a critical layer of human-backed support to ensure enterprise-grade reliability for SMB clients. ReachOut's engineers and security analysts remain embedded behind every productized service, providing rapid response, expert oversight, and guidance when customers need it most. This hybrid approach of automation for speed and efficiency combined with human expertise for complex scenarios ensures that SMBs receive the kind of protection historically reserved for large enterprises.

As ReachOut evaluates future MSP acquisitions, it plans to leverage its technology stack as a force multiplier by injecting the SaaS licensing model directly into each acquired company. Management believes this creates a significant uplift opportunity, enabling the business to expand the revenue base of any acquisition by an estimated 2–5X within 24 months post-acquisition. This acceleration is driven by transforming low-margin service contracts into high-margin, recurring licensing agreements and deploying AI-driven cybersecurity and automation tools across the acquired customer base.

The transition positions ReachOut to operate with significantly reduced direct labor load, higher gross margins from recurring monthly licensing, less operational variability, more predictable revenue cycles with higher lifetime values, and a scalable foundation for enterprise and federal expansion. The company expects the model shift to materially benefit long-term margin structure as adoption grows throughout 2026 and beyond. By repositioning ReachOut under a SaaS-first model, Frequency is aligning its subsidiary architecture with its core vision of building a technology-led platform that uses AI, automation, and cybersecurity intelligence to solve modern operational and compliance challenges.