iPR Software Founder Eric Schwartzman Sells Remaining Stake in AI-Powered PR Company
TL;DR
iPR Software's AI-driven PR tools give companies a competitive edge by enabling direct audience communication and delivering measurable ROI for marketing investments.
iPR Software's SaaS platform uses AI and machine learning to automate PR workflows, manage digital content, and provide real-time analytics through a proprietary CMS system.
iPR Software empowers organizations to communicate directly with their audiences, democratizing information sharing and enhancing transparency in public communications.
Eric Schwartzman founded iPR Software after spotting the shift from media-controlled messaging to direct organizational communication, pioneering digital PR transformation.
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iPR Software, Inc., a Software as a Service company that utilizes AI-driven digital solutions for PR and marketing professionals, announced that Eric Schwartzman, the founder of iPressroom and a pioneer in the digital software industry, has sold his remaining minority interest in the company. J.D. Bowles, President & CEO of iPR Software, expressed gratitude for Schwartzman's vision in founding the company and acknowledged his role as an industry champion throughout the digital media transformation. Schwartzman reflected on his early recognition of industry shifts that led to the company's creation, noting that "I happened to be in the right place at the right time, and I saw something starting to shift. I've always had a knack for spotting change early, and iPR Software came out of that instinct."
The company provides digital and web solutions for leading global organizations including NVIDIA, Dunkin', Xerox, the American Heart Association, and UCLA. iPR Software's AI-focused tools deliver dynamic digital experiences through various platforms including websites, digital asset managers, online newsrooms, blogs, and customized applications while maintaining a 24/7/365 technical support team. Schwartzman emphasized the fundamental shift the company helped enable in the industry, stating "Back then, the media controlled the message. Now, organizations speak for themselves. iPR Software helped enable that shift." The company's proprietary CMS platform streamlines PR and marketing workflows across content creation, distribution, media outreach, and performance analytics.
This transition comes as iPR Software approaches its 20th year of operation, having established itself as a significant player in the AI-powered PR and marketing software space. The company leverages machine learning and natural language processing to help organizations analyze performance in real time, personalize communications at scale, and automate routine tasks. Schwartzman, who maintains his own professional presence at his personal website, continues his work as a journalist, author, and consultant focusing on how technology reshapes power dynamics in business and media. His departure from ownership represents the completion of a gradual transition that began with his earlier reduction in operational involvement, though the company continues to build upon the foundation he established nearly two decades ago.
Curated from NewMediaWire
