Stanford Continuing Studies Offers Winter 2026 Digital Marketing Course with Industry Expert

The Jason McDonald Consulting Agency, a top-rated consultancy specializing in search engine optimization, social media marketing, and Google Ads at https://jasonmcdonald.org/, is proud to announce enrollment for Dr. Jason McDonald's Winter 2026 course from Stanford Continuing Studies, entitled "Digital Marketing: Social Media, SEO, Content, and Advertising." Dr. McDonald will teach the ten-week course in January 2026, providing a deep dive into today's most critical digital marketing channels. Enrollment opens on December 1, 2025.

"The period after the holidays is a great time to 'get in shape,' and that includes getting one's digital marketing – search engine optimization, social media marketing, and Google Ads – in shape," explained Dr. McDonald, Director of the Jason McDonald Consulting Agency based in San Francisco. "With practical lessons in everything from SEO to AI tools, I'm thrilled to offer this Winter 2026 course through Stanford Continuing Studies. Participants get hands-on experience in digital marketing with 2.5 hours of live video each week, office hours, quizzes, and a project.

The course will run beginning January 12, 2026, meeting Tuesday evenings from 6:00 to 7:30 pm PT. The course is also recorded, allowing people from all over the world to take advantage of an up-to-date course in today's marketing. Interested persons can learn more at https://jasonmcdonald.org/, and click on the link for the class.

The course includes five core focus areas: Social Media Marketing covering Facebook, Instagram, X (formerly Twitter), and LinkedIn with strategies grounded in content, behavior analysis, and community building; SEO (Search Engine Optimization) mastering on-page, off-page, and technical SEO while understanding its intersection with content marketing; Content Marketing exploring storytelling, blogs, podcasts, webinars, and ebooks to engage audiences and drive conversions; Online Advertising discovering best practices for PPC, display ads, and paid social media campaigns with a focus on targeting, budgeting, and ROI; and AI for Marketers leveraging the latest AI tools to improve efficiency, personalization, and content creation.

Students also develop an original digital marketing plan that integrates strategy and tactics across all channels, preparing them for real-world success in a rapidly evolving industry. These are the key areas of digital marketing, and participants gain a clear foundation. In today's market, small businesses that neglect SEO, social media, and Google Ads are essentially handing their competitors the keys to the kingdom. SEO ensures a business can be discovered when customers are actively searching; social media extends that visibility by shaping reputation and driving engagement; and Google Ads provides precise, high-intent reach that cuts through the noise.

Together, these channels form the modern foundation of sustainable growth. Businesses that invest in them gain a measurable advantage, while those that don't often find themselves drifting quietly into obscurity. Dr. Jason McDonald is the Director of the JM Internet Group and a recognized authority in digital marketing. With decades of experience and a Ph.D. from the University of California, Berkeley, he is the author of several top-selling books on Amazon and a frequent expert witness in SEO litigation. Information on his services as an expert witness in social media marketing can be found at https://jasonmcdonald.org/seo-consultant/social-media-expert-witness/ and at https://www.seakexperts.com/members/11579-jason-mcdonald.