Datavault AI announced a collaboration with Riflessi, a premium Fifth Avenue retail destination in New York City, to deploy the company’s DVHOLO holographic display platform and ADIO spatial audio technology beginning in February 2026. The collaboration is designed to enable luxury fashion and lifestyle brands to sponsor immersive holographic and spatial audio experiences within high-value physical retail environments, supporting brand storytelling, pre-sale initiatives, and measurable consumer engagement while generating new revenue opportunities through Datavault AI’s data experience, valuation, and monetization framework.
This partnership marks an important step in bridging advanced digital experiences with physical retail spaces, particularly in the luxury sector where customer engagement and brand perception are paramount. By integrating holographic displays and spatial audio, brands can create multi-sensory environments that go beyond traditional visual merchandising, potentially increasing dwell time and emotional connection with products. The technology allows for dynamic content that can be updated remotely, offering flexibility for seasonal campaigns, product launches, or exclusive content that enhances the exclusivity associated with luxury brands.
The financial implications extend beyond immediate consumer engagement through Datavault AI’s comprehensive data framework. The company’s approach to data valuation and monetization creates additional revenue streams from the experiential data generated by these installations. This represents a shift in how physical retail spaces can leverage technology not just for customer experience but as data collection points that inform marketing strategies and product development. The Information Data Exchange enables Digital Twins and licensing of name, image, and likeness by securely attaching physical real-world objects to immutable metadata objects, fostering responsible AI with integrity.
For the retail industry, this collaboration demonstrates how emerging technologies can address challenges in physical retail, particularly in creating differentiated experiences that cannot be replicated online. The deployment at Riflessi serves as a potential model for other high-end retailers seeking to enhance their physical presence with cutting-edge technology. The timing is significant as luxury retail continues to prioritize experiential elements that justify premium pricing and build brand loyalty in an increasingly digital marketplace.
The technical implementation involves Datavault AI’s patented technologies including WiSA, ADIO and Sumerian foundational spatial and multichannel wireless HD sound transmission technologies with IP covering audio timing, synchronization and multi-channel interference cancellation. These technologies ensure high-quality audio experiences that complement the visual impact of holographic displays, creating cohesive immersive environments. The company’s cloud-based platform provides comprehensive solutions serving multiple industries, including HPC software licensing for sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, energy and more.
This development matters because it represents a convergence of several important trends: the evolution of physical retail spaces into experiential destinations, the application of Web 3.0 technologies in traditional business environments, and the monetization of experiential data. As consumers increasingly expect seamless integration between digital and physical experiences, such implementations may become standard in premium retail environments. The success of this deployment could influence broader adoption across retail sectors, potentially changing how brands conceptualize and execute in-store experiences while creating new data-driven revenue models.
