CMO Yaniv Zukerman of A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) contends that retailers have developed strong capabilities in tracking transactions, pricing, and inventory but have simultaneously lost visibility into how shoppers behave within physical stores. Most current systems record only final outcomes, such as purchases and timing, rendering the complete in-aisle journey largely invisible. This disconnection, Zukerman asserts, widens the gap between retailers' perceived understanding of customers and their actual knowledge of the decisions, hesitations, and trade-offs that define each shopping experience.
Zukerman identifies smart cart technology as a means to close this gap by transforming shopping carts into continuous, consent-based engagement and insight touchpoints. By capturing real-time basket activity, displaying running totals, and delivering relevant offers during the trip, smart carts can reduce shopper friction while providing retailers with a clearer, scalable view of movement, decision-making, and behavior. This visibility, he notes, allows retailers to design store layouts, promotions, and experiences based on how customers actually shop, rather than depending solely on aggregated transaction data after the fact.
The company's flagship smart cart solutions aim to transform brick-and-mortar retail by bridging online and in-store shopping through interactive technology that guides and informs customers. These AI-driven carts personalize each in-store journey, converting routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience is designed to boost satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts incorporate multiple security layers for accurate recognition and transaction integrity, with modular, all-in-one detachable panels that upgrade legacy shopping cart fleets into intelligent platforms delivering various benefits.
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