Massimo Group (NASDAQ: MAMO) announced plans to debut its second-generation MVR HVAC Pro Series at the 2026 PGA Show, scheduled for Jan. 20–23, 2026, at the Orange County Convention Center in Orlando, Florida. The Company said the MVR HVAC Pro Series includes the MVR HVAC Pro for golf course and neighborhood electric vehicle applications and the MVR HVAC Cargo Max Pro for grounds maintenance and commercial fleet use, both featuring fully enclosed, climate-controlled cabins designed for all-weather operation.
Management noted the updated platform reflects Massimo’s continued investment in higher-value electric mobility solutions, incorporates software-driven controls and artificial intelligence initiatives, and has generated early interest from dealers, golf courses, resorts, and commercial operators as demand grows for enclosed, climate-controlled electric vehicles that address the operational limitations of traditional open-air carts. The announcement matters because it highlights the ongoing evolution of electric utility vehicles toward more sophisticated, all-weather capable platforms that can serve commercial and recreational markets year-round, potentially expanding usage scenarios and operational efficiency for businesses.
The implications of this announcement extend to multiple sectors. For the golf and resort industry, climate-controlled vehicles could enhance guest experience and operational continuity in various weather conditions, potentially increasing revenue opportunities. For commercial fleet operators, the enclosed design addresses safety and productivity concerns associated with traditional open-air utility vehicles, making electric alternatives more viable for year-round use. The incorporation of software-driven controls and AI initiatives suggests a shift toward smarter, more connected electric mobility solutions that could offer data insights and operational optimizations.
This development also reflects broader trends in the electric vehicle market, where manufacturers are moving beyond basic transportation to address specific industry needs with specialized features. The early interest from various stakeholders indicates market readiness for more advanced electric utility vehicles that combine environmental benefits with practical operational advantages. The full press release is available at https://nnw.fm/Zb4Ql.
