CleverTap, the all-in-one customer engagement platform, announced it has been positioned by Gartner as a Leader in the 2026 Magic Quadrant for Personalization Engines. The evaluation was based on specific criteria that analyzed the company's overall completeness of vision and ability to execute. This recognition underscores the progress CleverTap is making alongside a growing ecosystem of forward-looking brands and partners dedicated to delivering relevant, responsible, and effective personalization.
The company's approach to hyper-personalization, individualized to each customer, is built around agentic AI capabilities from CleverAI designed to deliver "Experience of One" through 1:1 engagement at scale. The CleverAI Decisioning Engine plays a central role in interpreting customer intent, enabling brands to connect customers with the right message, on the right channel, at the right moment. Combined with a comprehensive suite of personalization capabilities, these capabilities are helping brands drive measurable outcomes, including up to 35% higher conversion rates across key use cases in industries like financial services, retail, ecommerce, media, telecom, and many others.
At the core of this approach is CleverAI, CleverTap's enterprise-grade agentic intelligence and decisioning engine. Designed for autonomous real-time orchestration, it enables continuous experience optimization across the customer lifecycle. This focus on unified intelligence, real-time decisioning, and scalable hyper-personalization has contributed to the company's broader market momentum. Anand Jain, Co-founder and Chief Marketing Officer of CleverTap, stated, "We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI." He added, "We continue to innovate while we execute on our product roadmap. With CleverAI, we are delivering a truly revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry, further enhancing our market position."
View a complimentary copy of the Magic Quadrant report to learn more about CleverTap's strengths and cautions, among other provider offerings, here. The report, "Magic Quadrant for Personalization Engines," was published by Penny Gillespie, Jason Daigler, Michael Ro, and Ross Cosner on February 3, 2026. Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
