Dominik Markoč, an event professional with three decades of experience, has published an unscripted dialogue with Claude, an AI assistant by Anthropic, challenging the future of his profession. The conversation, available at https://eventmanagementisdead.com/en/article, serves as the centerpiece of an initiative designed to spark reflection on the future of human work, presenting a manifesto for symbiosis between human expertise and technology.
The exchange explores uncomfortable questions about where AI outperforms seasoned professionals and where human judgment remains irreplaceable. It examines what happens to an industry built on relationships when algorithms handle logistics. Markoč lets the AI's answers stand even when they challenge his own role, with the AI stating it frees professionals from administrative tasks that never defined them, while Markoč counters that AI offers tools but cannot create emotional experiences. The project is unusual for its approach combining practical and philosophical discussion about sensory experience, empathy, creativity, and emotional connection, using event management as a microcosm for professions navigating similar transformations.
According to Markoč, AI excels at logistics, data analysis, and administrative tasks but cannot replicate human qualities that make events memorable: empathy, sensory judgment, improvisation under pressure, and creating genuine emotional connections. The project argues AI is transforming "event management" into a largely automated function while making "event design" more important than ever. Rather than replacing professionals, AI shifts their focus to what only humans can deliver: reading rooms, building trust with clients, and designing emotionally resonant moments.
Beyond the dialogue, the website includes eight practical AI prompt tools for event professionals covering venue research, run-of-show planning, and other functions. These tools, tested across ChatGPT, Claude, and Microsoft Copilot, are designed as starting points for AI integration. Servicebroker GmbH chose to publicly examine industry disruption rather than ignore it, creating both a professional resource and a time capsule of this pivotal moment. The full conversation and project background remain available at https://eventmanagementisdead.com/en/article for those interested in this documented exploration of how human expertise and artificial intelligence can coexist.
