Latinhub.TV, an AI-powered media technology company, has announced a content distribution and revenue-share agreement with Atypical Te Ve, the Mexico City-based news, political analysis and opinion channel created by journalist and publicist Carlos Alazraki. The partnership adds Atypical Te Ve to Latinhub.TV's news and opinion channel on Roku, significantly expanding the channel's U.S. reach just after Mexican Independence Day. Programming went live today.
Under the agreement, Atypical Te Ve's live Spanish-language lineup—including the morning political analysis program Nuestra Mañanera, the midday discussion program Comiendo con..., and the evening program Cenando con...—will stream on the Latinhub.TV Roku channel, reaching audiences in the United States, Latin America and beyond. This move underscores the growing demand for diverse, Spanish-language political content in the U.S. and the increasing importance of streaming platforms in delivering niche news to Hispanic households.
Eduardo Velasco, CEO of Latinhub.TV, emphasized the strategic value of the partnership: "Carlos and his team have built one of the most talked-about political and opinion brands in Mexico. Bringing Atypical Te Ve to Latinhub.TV means that conversation now reaches our audience here in the U.S., on the biggest screen in the home." The collaboration leverages Latinhub.TV's distribution network to connect Atypical Te Ve with a broader audience, potentially increasing advertising revenue and brand visibility for both parties.
Carlos Alazraki, creator of Atypical Te Ve, expressed enthusiasm about the venture: "It's a new adventure, and it makes me very happy and excited. I love our Mexican audience in the United States, and this partnership lets me be closer to them than ever. It comes down to one word: trust. Eduardo and the Latinhub.TV team are real entrepreneurs who understand what they're building, and they've brought us in with real support to help us succeed." Alazraki's channel, which reaches an average of 22 million viewers per week—about 15% of them in the United States—with roughly 3.1 million views a day and 1.2 billion views a year, stands to gain significantly from this expanded distribution.
The partnership highlights the evolving landscape of media consumption, where streaming platforms like Roku are becoming key gateways for international content. By offering Atypical Te Ve's programming on Roku, Latinhub.TV not only diversifies its content but also taps into a politically engaged Hispanic audience that seeks perspectives from their home countries. This could foster greater cultural connection and political discourse among U.S. Latinos, particularly in the context of Mexican and U.S. politics.
Latinhub.TV operates as an open distribution platform, allowing local creators, community organizations, advertisers, and partner networks to publish content once and have it appear across various touchpoints, including Roku, digital screens in retail locations, web, mobile, and social media. Powered by Agentic TV's AI technology, Latinhub.TV delivers innovative media solutions. More information is available at latinhub.tv.
Atypical Te Ve, launched roughly five and a half years ago, offers full programming on YouTube and Facebook, with short-form content on Instagram and TikTok. This multiplatform presence complements the Roku distribution, ensuring wide accessibility.
The implications of this agreement extend beyond mere distribution. It signals a trend where political opinion media from Latin America finds a larger stage in the U.S., potentially influencing public opinion and political engagement among Hispanic voters. As the 2024 election cycle approaches, such content could play a role in shaping narratives and discussions within these communities. Moreover, the revenue-share model suggests a sustainable approach to cross-border content partnerships, encouraging more creators to seek international audiences.
For Latinhub.TV, the addition of Atypical Te Ve strengthens its news and opinion offerings, positioning it as a go-to destination for Spanish-language political content. For Atypical Te Ve, the partnership offers a chance to deepen its connection with the U.S. Mexican diaspora, which remains closely tied to Mexican politics. As streaming continues to replace traditional television, deals like this will likely become more common, reshaping how news and opinion are consumed across borders.
