The Honorable Mark L. Madrid and Breakthrough Mavens, LLC have announced a strategic partnership with Latinhub TV, marking a significant step in global expansion for both entities. The collaboration positions Madrid, former U.S. Small Business Administration Associate Administrator and Founder & CEO of Breakthrough Mavens, as Latinhub Chief Sports & Small Business Ambassador and Advisory Board Member. This move integrates his entrepreneurship platform, relationship capital, and AI and media portfolio into Latinhub TV's global outreach.
Madrid emphasized the transformative potential of the partnership: "Visibility is valuable. Enterprise is transformational. This partnership is about converting trusted relationships, powerful stories and emerging technology into opportunity at scale." The Austin event also served as the launchpad for Madrid's new books, 'The AI Transformation' and 'DISCIPLINE-Don't Get Hung Up on the Word!', further solidifying his thought leadership in business and technology.
A highlight of the Austin premiere was the world premiere of Markitos For the People, Madrid's AI-powered digital twin. Produced as a microdrama by Steve Mudd, CEO of Talentless AI, the series translates Madrid's "white-collar experience and blue-collar DNA" into an AI-enabled storytelling format designed for media expansion and brand activation. It debuted on Latinhub TV, a new AI media company that also launched on Saturday. Eduardo Velasco, CEO of Latinhub TV, remarked, "Markitos is a sample of the microdrama production we can do with artificial intelligence. The alliance connects Madrid's ecosystem—Breakthrough Mavens, Self-Fueling Excellence™, and Small Business is BIG Business—with Latinhub TV's media infrastructure. This collaboration transforms ideas into content, content into activation, and activation into enterprise."
The partnership kicks off a three-city run that began in Austin, continues in Las Vegas on September 13, and culminates in Washington, D.C. As Madrid works as Economic Architect for America's Next 250, the tour aims to keep entrepreneurs central to the nation's competitiveness ahead of the 250th anniversary, focusing on Human Capability, Technological Adoption, Economic Prosperity, and Global Reach.
Latinhub TV, powered by Agentic TV, operates as a content engine monetized across multiple screens, including Roku & OTT, in-store DOOH, web, mobile, and social platforms. Its NYC-branded point-of-sale network, Bodegas TV, extends its reach into everyday Hispanic consumer touchpoints. Learn more at latinhub.tv and bodegas.tv.
Madrid, a bestselling author and Entrepreneur-in-Residence at NMSDC, also serves as Senior Executive Advisor to First National Bank of Bastrop (Texas). He is the creator of Self-Fueling Excellence™ and host of Small Business is BIG Business with Mark L. Madrid, streaming on Roku and Amazon Fire and distributed across major podcast platforms. The partnership underscores the growing intersection of AI, media, and entrepreneurship, with the potential to drive economic impact on a global scale.
