Obie Poasa, a digital marketing strategist whose background includes supporting paid media and ecommerce initiatives for brands such as adidas US, Columbia Sportswear, and Sorel, has launched Protean Digital LLC, a performance marketing agency designed to serve small and mid-sized businesses. The agency provides paid search, paid social, SEO/AIO, and digital marketing strategy services for ecommerce, retail, and service-based companies seeking to improve customer acquisition and online growth.
Poasa’s experience within enterprise retail marketing environments involved advertising campaigns supported by analytics, attribution modeling, and ongoing testing frameworks to evaluate campaign performance and media efficiency. Protean Digital LLC was established to bring similar operational approaches and performance measurement processes to growing businesses, offering what the agency describes as “enterprise marketing for small business.” This approach reflects how larger organizations manage paid media and campaign accountability, but tailored for smaller budgets and teams.
“Many smaller businesses are looking for more structured approaches to digital advertising and campaign measurement,” said Poasa. “Our goal is to apply operational processes commonly used within larger organizations in a way that is practical for growing brands.”
As a performance marketing agency, Protean Digital LLC evaluates campaigns using metrics such as return on ad spend, revenue attribution, customer acquisition performance, and conversion analysis. SMB ROAS improvement is a central focus of the agency’s measurement approach, with each engagement structured around data and performance outcomes rather than activity alone. The agency also incorporates AI-assisted workflows into reporting, campaign management, and content development as part of its operational model.
The company currently works with ecommerce, retail, and service-based businesses that rely on digital advertising and online acquisition channels as part of their growth strategy. Protean Digital LLC is headquartered in the Pacific Northwest and operates remotely to serve clients across the United States.
For more information about Protean Digital LLC and its services, visit https://proteandigital.io.
