Search Atlas, the AI-powered SEO and marketing platform serving over 30,000 customers and 5,000 agencies globally, has announced a native Slack integration for its AI teammate, Coworker. This integration allows marketing teams to manage SEO and OTTO tasks directly within Slack, eliminating the need to switch between platforms. Coworker, designed to execute tasks described in plain language, can now be accessed in shared channels or direct messages, depending on team preferences. For agencies handling multiple client sites, Coworker can be brought into existing client channels, ensuring requests and results are visible to all relevant team members. In-house teams can use it in private direct messages for daily tasks. Workspace admins are provided with dedicated permission controls to manage access and capabilities across connected accounts.
The Slack integration also supports Routines, Coworker's automated recurring reports, allowing teams to receive standing SEO and OTTO updates directly in Slack. This feature eliminates the need for manual dashboard checks, saving time and ensuring timely information delivery. Additionally, Search Atlas has resolved a previously reported issue that hindered users from deactivating or deleting Coworker's scheduled jobs, granting teams full control over active processes. For teams using WordPress, Coworker is available through a plugin, with guidance on how it interacts with OTTO site quotas across multiple domains.
To facilitate adoption, Search Atlas has published a library of example prompts and use cases, illustrating Coworker's capabilities from auditing technical SEO issues to drafting on-page recommendations. Supporting documentation includes guidance on when to use Coworker versus the standard dashboard, a troubleshooting guide for common Slack connection issues, and a FAQ covering how connected apps, approval steps, and Coworker's capabilities work in practice. This comprehensive resource aims to help both in-house teams and agencies maximize the tool's potential.
Arman Advani, Partner at Search Atlas, highlighted the significance of the integration: "Most SEO work dies in a queue somewhere between the strategy and the person who has time to execute it. Putting Coworker in Slack closes that gap. The work gets assigned in the same place the team already talks about it, and it gets done without anyone having to open another tab." The integration is available now to Search Atlas customers and can be connected from the Coworker settings within the platform.
