VEW Media, the public relations agency founded in 2001 as CWR & Partners, is commemorating its 25th year in business this September. The North Attleboro-based firm, which rebranded in 2018 after founder Veronica "Ronnie" Welch bought out her partners, has built a reputation for helping an unusually broad range of clients—from Fortune 500 companies to individual authors and physicians—turn their expertise into stories that resonate with national, international, and trade media.
The agency's longevity is notable in an industry where many firms struggle to adapt to rapid technological and cultural shifts. Over the past quarter-century, VEW Media has expanded its work across financial services, artificial intelligence, healthcare and medical technology, consumer products, travel and hospitality, fashion, beauty, and food. Its three flagship sectors are finance, technology, and healthcare, but the firm has also garnered media for toys, clothing, jewelry, and more. That diversity has been a defining feature: VEW Media develops messaging and story angles, conducts targeted media outreach, positions executives as expert sources, prepares spokespeople for interviews, and builds sustained thought-leadership programs.
As the media landscape has become faster and more fragmented, VEW Media has invested in technology designed around client needs. The agency uses proprietary AI-powered tools and workflows to monitor relevant developments, strengthen research, identify emerging media opportunities, and help its team respond more quickly. However, experienced public relations professionals guide every strategy, pitch, and recommendation. "Technology will never replace the judgment, creativity, and personal relationships behind great public relations, but it can make each of those strengths even more powerful," Welch said. "That balance has kept VEW Media ahead of the curve and positioned us to help our clients navigate what comes next."
VEW Media's portfolio includes published coverage, interviews, and expert-source opportunities with outlets such as Bloomberg, Reuters, The Wall Street Journal, CNBC, the Financial Times, Forbes, BBC, Business Insider, and The New York Times, along with influential industry publications. Its model combines the reach and experience expected from a larger communications firm with the direct senior attention of a boutique agency. "What has kept VEW Media strong is that we never lose sight of the people behind the story," said Michelle Thompson, vice president of public relations. "We take the time to understand each client's goals, turn complex ideas into clear and timely stories, and stay personally invested from the first strategy conversation through the final interview."
The agency's anniversary comes at a time when PR is increasingly challenged by misinformation, shrinking newsrooms, and the rise of AI-generated content. VEW Media's approach—pairing human judgment with AI efficiency—reflects a broader industry debate about how to maintain credibility and relevance. For clients, the implication is that earned media remains a powerful tool for building authority, but success requires both technological agility and authentic relationships with journalists. As VEW Media enters its next chapter, it plans to continue helping emerging and established organizations navigate a faster media environment while preserving the fundamentals: strong stories, trusted relationships, responsive counsel, and results that support broader business goals. Learn more at vewprmedia.com.
