Signarama Announces 2025 Expansion Strategy Focused on AI Integration and Franchise Growth

Following a year of strategic expansion and program development in 2024, Signarama, the world's leading sign and graphics franchise, is positioned for continued advancement and systemwide success in 2025. The brand concluded 2024 with 72 new franchise agreements and the opening of 15 new locations across markets including Lubbock, Texas; Castle Rock, Colorado; Arlington, Texas; and College Station, Texas. This growth trajectory underscores the franchise's robust market presence and the effectiveness of its support systems for franchise owners.

The company's commitment to franchisee education remains a cornerstone of its strategy, with programs like the P3 (Peer, Profit, Performance) Program facilitating best practice sharing among owners at similar stages of their franchise journey. Additionally, the Masters Academy program provides hands-on training in production efficiency, sales techniques, and profit optimization, resulting in measurable performance improvements. In 2025, Signarama will expand its P3 Program with at least two new peer groups and host two seasonal Masters Academy workshop sessions, further enhancing collaborative learning and operational excellence across the network.

Signarama's 2025 strategy centers on leveraging artificial intelligence to transform key business operations. Planned AI initiatives include automated design assistance for faster customer turnaround, smart inventory management systems, and predictive analytics for targeted marketing campaigns. As part of this integration, franchisees will receive practical training on implementing these tools to enhance efficiency, reduce costs, and improve customer satisfaction. This focus on technological innovation positions Signarama at the forefront of industry advancements, potentially setting new standards for operational efficiency in the sign and graphics sector.

The company projects significant domestic expansion in 2025, targeting 400 U.S. locations by year-end. This growth is complemented by celebrating numerous franchisee milestones, including a 27th anniversary for Signarama Troy and a 25th anniversary for Signarama North Dallas, alongside several 20-year celebrations for locations in Redding, California; Sacramento, California; Frisco, Texas; Piscataway, New Jersey; Baton Rouge, Louisiana; Woburn, Massachusetts; Fargo, North Dakota; Ridgeland, South Carolina; Miami, Florida; and Sydney, Australia. These long-term partnerships exemplify the enduring success of Signarama's franchise model and highlight the brand's comprehensive support throughout a franchisee's journey. For more information, visit https://www.signarama.com and https://www.signaramafranchise.com.