Industry Experts to Address Conversion Optimization as AI Reshapes Digital Marketing Landscape

The rapid evolution of artificial intelligence is fundamentally changing how businesses attract online visitors, creating an urgent need for marketers to shift focus from traffic acquisition to conversion optimization. As AI reduces predictable traffic from traditional search engines, industry experts including Search Atlas Head of Marketing Justin Rondeau will present practical strategies for converting existing visitors into revenue during a five-hour virtual event scheduled for November 5th. This Duda MegaWebinar addresses what organizers describe as a critical inflection point for digital marketing professionals.

Justin Rondeau brings nearly 15 years of conversion optimization experience to the discussion, having driven measurable growth for SaaS companies, agencies, and eCommerce brands. His presentation will focus on implementation-ready strategies rather than theoretical frameworks. We're at a point where the old playbook of 'just get more traffic' isn't working the way it used to, said Rondeau. The businesses that will thrive aren't the ones getting the most visitors, they're the ones converting the visitors they already have.

The webinar comes as many marketers remain overly focused on driving traffic from AI search while neglecting the conversion aspect of the marketing funnel. Instead of chasing uncertain AI SEO tactics, the event will position conversion optimization as the fastest and most cost-effective method for protecting revenue in the current climate. Rondeau emphasized this strategic shift during his comments about the upcoming session. In my session, I'll walk through the specific tactics and frameworks we've used to help businesses increase revenue without spending another dollar on traffic, he explained. Because at the end of the day, traffic's cute, but revenue is better.

The event targets agencies managing client websites, in-house marketing teams responsible for revenue growth, SaaS companies seeking improved lead generation, and business owners aiming to maximize ROI from existing web traffic. Organizers indicate the content will prove particularly valuable for professionals who have witnessed traditional traffic sources becoming less predictable and require strategies that deliver measurable results quickly. If you're still chasing traffic numbers while your competitors are optimizing conversion rates, you're fighting yesterday's battle, Rondeau added. This event is for people who are ready to shift their focus to what actually matters, turning visitors into customers and customers into revenue.

The webinar represents a significant opportunity for marketing professionals to adapt to the AI-driven transformation of digital marketing landscapes. Registration for the November 5th event at 9:00 AM PT is available free of charge, with recorded sessions provided to those unable to attend live. The timing coincides with what many industry observers describe as the most substantial shift in search behavior since the advent of commercial internet, making conversion optimization skills increasingly essential for sustainable business growth.