Datavault AI announced a collaboration with Riflessi, a premium Fifth Avenue retail destination in New York City, to deploy the company's DVHOLO holographic display platform and ADIO spatial audio technology beginning in February 2026. The collaboration is designed to enable luxury fashion and lifestyle brands to sponsor immersive holographic and spatial audio experiences within high-value physical retail environments, supporting brand storytelling, pre-sale initiatives, and measurable consumer engagement while generating new revenue opportunities through Datavault AI's data experience, valuation, and monetization framework.
This partnership represents a strategic move to bridge physical retail with advanced digital technologies at a time when luxury brands seek innovative ways to engage consumers. By implementing holographic displays and spatial audio in a prominent retail location, the collaboration aims to transform how consumers interact with products and brand narratives. The technology deployment supports pre-sale initiatives by allowing customers to experience products in immersive environments before purchase, potentially reducing return rates and increasing conversion through enhanced visualization.
The financial implications extend beyond immediate consumer engagement, as Datavault AI's framework enables the monetization of data generated through these immersive experiences. This creates a dual revenue stream for both the technology provider and participating brands, addressing the growing demand for measurable return on investment in retail technology deployments. The company's approach to data valuation and monetization represents a significant evolution in how retail experiences can generate sustainable revenue beyond traditional sales transactions.
Datavault AI's technology suite, which includes the Information Data Exchange enabling Digital Twins and licensing of name, image, and likeness by securely attaching physical real-world objects to immutable metadata objects, provides the infrastructure necessary for this type of deployment. The company's cloud-based platform serves multiple industries, including sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, and energy, demonstrating the broad applicability of their technology framework beyond retail applications.
The collaboration with Riflessi positions Datavault AI at the intersection of physical retail and digital innovation, potentially setting a precedent for how luxury brands approach consumer engagement in high-value environments. As retailers continue to seek differentiation in competitive markets, the integration of holographic displays and spatial audio represents a tangible advancement in creating memorable, measurable brand experiences that extend beyond traditional advertising and merchandising approaches.
