DeepTarget, a fintech company that transforms data into predictable growth for community financial institutions, announced the launch of Campaign Recommendations, a major enhancement to its Digital Experience Platform (DXP). Scheduled for release this month, the new intelligence engine leverages predictive AI to automatically identify high-value marketing opportunities, enabling financial institutions to launch targeted campaigns with a single click. This new capability will be available at no cost to all existing customers and is included as a standard feature in both the Professional and Elite subscriptions.
While traditional analytics dashboards show historical performance, DeepTarget's new engine looks forward. It analyzes a financial institution's entire user base to surface hidden revenue and engagement opportunities that might otherwise go unnoticed. The system categorizes these insights into actionable strategies, assigning a "Success Probability" score to each recommendation. Community financial institutions are often data-rich but time-poor, according to Preetha Pulusani, CEO of DeepTarget. With Campaign Recommendations, the company isn't just handing them a report; it's handing them a roadmap. Whether it's spotting an indirect borrower with potential for a fuller banking relationship or identifying a Gen Z account holder primed for a credit card, the AI does the heavy lifting so the marketer can focus on strategy.
Key capabilities include generational market insights with a new visual dashboard that segments the user base into five distinct cohorts based on generation. Marketers can view "Opportunity Heat Maps" that use color-coded data to instantly identify which products have the highest potential with specific age demographics. Every recommended campaign is backed by quantifiable metrics with predictive success probability. For example, a recommendation to target accountholders in the 30 to 44 years age category for a credit card includes the projected audience, allowing banks and credit unions to prioritize initiatives with the highest opportunities for serving the financial needs of their membership or customer base.
The feature goes beyond simple product cross-selling to cover the entire customer journey with holistic lifecycle management. It includes dedicated recommendation modules for indirect opportunity conversion, activating indirect borrowers to establish full banking relationships by engaging them to open checking accounts, and digital adoption, identifying users with low digital engagement to drive mobile usage and eStatement adoption. The interface is designed for efficiency with a one-click workflow where marketers can instantly convert a recommendation into a live campaign by clicking "Create Campaign," which allows them to design and execute a campaign with ease. The AI-Powered Campaign Recommendations feature is rolling out in January 2026 and will be available immediately to all current DXP clients as a free upgrade, now a core component of the Professional and Elite subscription tiers. DeepTarget is leading the future of banking growth with its Intelligent Revenue Automation System™, a platform that transforms data into actionable decisions, new accounts, and meaningful digital engagement. By integrating diverse data—from core systems to credit bureaus and transaction feeds—the platform powers intelligent cross-sell, retention, and acquisition programs for community financial institutions. More information is available at https://www.deeptarget.com.
