Sunlight Media LLC announced the launch of its integrated "2026 Legal Visibility Framework," a comprehensive marketing solution engineered to help law firms overcome skyrocketing digital advertising costs while capturing the 68% of potential clients who now utilize AI platforms for legal research. As traditional search traffic transitions to AI-synthesized answer engines, the agency provides the technical infrastructure required for firms to remain visible and authoritative.
The methodology is anchored in custom WordPress development that prioritizes user experience and mobile speed, which have been shown to boost conversion rates by over 30%. Angelo Frisina, Founder and CEO of Sunlight Media, emphasized that visibility has become "a battle for machine-verifiable authority," with the framework ensuring clients are cited as the source of truth when potential clients ask AI assistants for representation recommendations.
The framework's efficacy is demonstrated by K&S Injury Group's achievement of an average rank improvement of +21 positions for high-intent 'money keywords' within 30 days. Additionally, Sunlight Media's work with T.L. Brown Law Firm showcases how custom design supports large-scale growth, helping the firm reach 7,500 clients through multilingual accessibility and streamlined intake portals.
Key components of the 2026 framework include Generative Engine Optimization (GEO) with advanced schema implementation to secure citations in platforms like ChatGPT, Google Gemini, and Perplexity; Custom Conversion Architecture that builds scalable platforms reflecting firm-specific E-E-A-T signals; and High-Value Keyword Intelligence targeting transactional crisis-mode queries that drive immediate case acquisition. This approach addresses the fundamental shift in how potential clients discover legal services, moving from traditional search to AI-mediated discovery environments.
