The Argentine Football Association (AFA), reigning FIFA World Cup champions, has teamed with its exclusive agentic AI partner, Verofax, to launch Vamos Argentina, an AI-powered fan experience platform. This initiative is designed to transform Argentina's 900+ million fans into micro-influencers, while promoting brands at a fraction of traditional influencer and social marketing costs. The platform introduces a unique Digital Media category that lets fans create branded experiences with secure, templated GenAI-driven images and videos featuring Argentine players and matchday scenes, and instantly post them to their preferred social platforms.
Vamos Argentina unlocks a new brand sponsorship channel, giving brands the ability to reach 4 billion sports followers not through advertising, but through GenAI-driven fan experiences featuring brands and products. This is powered by AFA’s passionate fan pool and Verofax's unique agentic AI technology. Through the platform, fans are incentivised to create AI-driven experiences with selfies, official players, videos and memorabilia, with each post integrating brand assets while the platform ensures compliance, brand safety and consistent sponsor visibility across millions of posts.
Leandro Petersen, Chief Marketing Officer of AFA, stated that the partnership with Verofax opens a new chapter for the association. He described Vamos Argentina as a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth. It also creates a powerful sponsorship channel, providing brands with a measurable Return on Ad Spend (ROAS) and a repeatable, scalable way to engage with the global AFA fan base. Wassim Merheby, CEO of Verofax, added that AFA is pioneering official GenAI experiences as a new channel for brand sponsors. By training AI engines on players, they deliver authentic AI-powered experiences featuring sponsors' brands at a fraction of the cost of traditional approaches. With over 100M AFA followers, 250-500M match viewers and 900M combined player followers, Vamos Argentina offers unprecedented reach and engagement.
Live demos at the launch event showcased how fans can become micro-influencers in seconds. With a single photo, the AI creates immersive moments featuring real players, official kits, AFA backdrops, and branded product placements ready for instant sharing. Each post carries sponsor branding, amplifying authentic fan-driven content across social networks. Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing. Campaigns are fully managed by Verofax, with gamified fan experiences and incentives such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation and engagement.
With limited sponsorship slots available, AFA will begin promoting Vamos Argentina packages in January 2026, supported by a global marketing campaign to activate fans worldwide. To learn more about sponsoring AFA's AI-powered fan experiences, visit https://afa.verofax.com. This initiative represents a significant shift in how sports organizations leverage technology to monetize fan passion, creating a scalable, measurable model for brand engagement that could set a precedent for the industry ahead of major events like the 2026 World Cup.
