HR.com Forms 2025 Advisory Board to Guide Employer Branding Strategies for Talent Recruitment and Retention
TL;DR
Industry thought leaders collaborate to enhance employer branding for effective recruitment and retention, providing a competitive advantage in talent acquisition.
The advisory board will develop practical strategies for HR teams to enhance employer branding through culture, digital media, and performance metrics.
Integrating core values into recruitment strategies allows organizations to attract the right candidates and genuinely resonate with the talent they want to reach, making the world of work a better place.
The upcoming virtual event will feature informative sessions from subject matter experts in employer branding and recruitment, offering educational insights for HR professionals.
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HR.com announced the formation of the 2025 advisory board for its State of Employer Branding initiative, comprising industry-leading experts focused on guiding the future of employer branding for effective recruitment and retention. The esteemed panel will collaborate with HR.com's HR Research Institute to provide key insights into how businesses can enhance their employer brand through company culture, digital media, and performance metrics to attract and retain employees.
The advisory board brings together industry veterans and thought leaders from various sectors to develop practical, actionable strategies for HR teams. Their expertise will help HR professionals align their culture and values with their recruiting efforts, ultimately enhancing their ability to connect with high-caliber talent. The research findings from this initiative will be published in a comprehensive report offering detailed insights and recommendations, while a condensed two-page infographic will provide quick reference for key points.
The newly appointed State of Employer Branding 2025 Advisory Board includes Kylie Denk of Index Exchange, Rachel Duran of Hewlett Packard Enterprise, Danica Ferrell of MetLife, Dennis Mercier of Biogen, and Marta Riggins as Strategic Consultant. HR.com's CEO Debbie McGrath emphasized that "In today's competitive talent market, a strong employer brand is essential, and company culture plays a crucial role in shaping that brand. Integrating core values into recruitment strategies allows organizations to attract the right candidates while ensuring their message genuinely resonates with the talent they want to reach."
The HR Research Institute releases annual "State of the Industry" reports in various HR topic areas, including the previous research report available at https://hr.com/researchinstitute. This initiative matters significantly as employer branding has become a critical differentiator in talent acquisition, with organizations increasingly recognizing that their brand reputation directly impacts their ability to attract and retain top performers in competitive job markets.
The upcoming virtual event scheduled for January 16, 2025, will include a day of informative sessions from subject matter experts, providing HR professionals with actionable strategies to strengthen their employer branding efforts. The advisory board's work will help organizations navigate the evolving landscape of talent acquisition where digital presence, authentic culture representation, and measurable outcomes have become essential components of successful recruitment strategies.
Curated from Newsworthy.ai
